With its expanding brand portfolio, it was imperative for SGI to have an advertising agency at its disposal. Launched mainly to serve the SGI brands portfolio, GAP is an Egyptian advertising agency specializing in graphic design, printing and below the line advertising. Building on its success with the group’s brands, GAP has expanded its client base and is now serving a large roster of satisfied customers offering a wide range of marketing services from branding and identity to print and interactive advertising campaigns focusing on customer’s sales and communication goals.
The latest acquisition of the group, Top Art Press is an established print house that has been actively serving the Egyptian market for the last 20 years. To be able to handle the group’s heavy workload in addition to its existing wide client base, Top Art expanded its operations and introduced state-of-the-art equipment and machinery.